We are very proud to announce that we have opened our new Helfer Boutique in Lucerne, alongside other globally recognised brands and taking the next exciting step in the growth of our brand. It was once a dream for us to consider opening a boutique amongst other great Swiss brands, now it is a reality and we are thrilled to be able to open our doors to the public every day, having recently received COSC certification and with a number of new models being released, this is an exciting time in the history of the brand. We are humbled to be part of the "exclusive team" of Swiss watch brands who have its own space in Lucerne, the capital of Swiss Watch trading.